It’s common for the company to manage a large amount of information but fail when it comes to its proper processing. In this situation, many business managers rely on the efforts and soft skills of their team.
But the most effective way to not only maintain but also expand interchanging of information within your organization is to implement software enterprise application integration. With this know-how, you gain access to easier distribution, scaling, and adaptiveness of data.
Though sounding promising and simple-to-use, this instrument still requires specific knowledge and attentiveness to be adopted. In this post, we’ll reveal all the peculiarities, challenges, and opportunities such innovation can bring to your business.
What Is Enterprise System Integration?
Generally, enterprise system integration deals with various types of corporate data. For a company, that’s not news that information should be managed: each knows and adopts some of its integration elements.
In particular, it’s common to introduce programs like Customer Relationship System (CRM) or some specific accounting software. Nevertheless, comprehensive integration means taking a sophisticated approach to work with all the internal processes under one system.
Within each business, there are numerous informational data layers to handle. And the bigger the company, the greater extent this problem gets. Here, the enterprise system integration can help reduce the data complexity and multiply the connections within the information field.
In practice, integration as a service provides your team with a full-fledged platform (titled iPaaS) to input, interchange, and process the corporate information. Since it serves so many purposes, enterprise system integration requires proper technical training to be implemented by your company.
What Is Enterprise Application Integration Software?
Automated and scalable enterprise system integration requires software building. To cope with data complexity, companies incorporate sophisticated sets of technologies — including various messaging platforms, application connectors, data streams, integration patterns, and programming interfaces.
If applied well, enterprise application integration software minimizes the risk of communication bias. In other words, it prevents cooperation ineffectiveness and inability to automate critical processes.
The key challenge of enterprise application integration software is its complexity. This technology started as a series of point-to-point connections and evolved into the centralized model. First, it was connected through an enterprise service bus (ESB). But now, many businesses turn to cloud technologies.
APIs and Cloud-native Enterprise Integration Software Architecture
These days, enterprise integration software commonly works as the network of APIs that together form a cloud-native app.
API, or application programming interface, is the piece of code that facilitates interactions with information. Within this service, all the technical work on creating a point-to-point connection happens.
In particular, API serves as a reusable portal that helps in demanding information, keeping code, and managing information flow. With multiple APIs, system integration becomes possible.
Furthermore, Agile and DevOps methodologies are used to create cloud-native app architecture. With this measure, you can collect several microservers, which are effective separately yet independent combined.
Thanks to it, your enterprise integration software will be able to maintain all the processes — including feedback collection, business acceleration, and optimization of core operations. And Big Data (meaning the size and variety of data sources) is no longer a challenge for your company.
Four Advantages of Enterprise Software Integration
In general, the properly introduced enterprise integration software creates the ready-to-use framework for information interchange. The primary purpose of this technological enhancement is to establish the all-inclusive information realm.
Well-established enterprise application integration of software serves four aims at once:
Create high-end software solutions for your company with Intellectsoft
Organize internal coordination. Introducing software integration significantly facilitates the ability of your team to cope with huge data sets. Moreover, the departments get easy-to-use and understandable samples for information exchange,
Facilitate building products. The communication on products gets easier after introducing integration software. You can get instant updates and lead product negotiations within the system,
Digitalize all the information flows within the enterprise. The system integration helps to transfer all the existing communication and information exchange to the unified digital platform,
Distribute the computing environments. Enterprise software integration introduces a significant level of architecture standardization. In practical terms, it creates an automated system of information exchange that helps you concentrate on strategic aims and secure the effectiveness of internal processes management.
The top 5 examples of enterprise application software
Microsoft, the powerful brand name that offers traditional tools for integration software
As the major player in the digital market, Microsoft has caught the trend and recently developed cloud technology for enterprise integration. Nevertheless, the company is better known for its SQL Server, along with two SaaS products: Azure Logic Apps and Microsoft Flow.
Informatica, the key competitor of Microsoft
Offering intelligent cloud services, Informatica is one of the best tools for enterprise integration. It offers both on-prem and cloud deployments, making it possible to create centralized and hybrid governance over your corporate information.
Samepage, an award-winning enterprise application integration software
Samepage is the application that has everything needed for successful cooperation. It includes chatting and calling platforms, task management, and real-time collaboration on doc files. If you need a platform that unites all your working chats and apps within one tool, Samepage will help you.
OpenText, the best B2B integration software
OpenText is the tool specially designed for maintaining key operations connected with B2B activities. In particular, the integration software supports B2B transactions on a global scale through various managing services, cloud solutions, and SaaS applications.
Intellectsoft, the boutique digital transformation consultancy and software development company
Providing the full complex of cutting edge engineering solutions, Intellectsoft can provide the entire software foundation for integrating your business. With our service, you will get a reliable complex of programs that are effectively interconnected with one another. And so, you’ll get great service on a turnkey basis.
The Best Way to Scale Enterprise Software Integration
Even though enterprise application software integration promises many advantages to the business, it can bring problems too. As a precaution, protect yourself from system asynchronization resulting from incompatible data models.
Remember: software integration should always serve your business.
Thus, choose only tools that will work the best in your case. Others may consider some programs asynchronous and improper, but they may become the greatest technological achievement for your company. Because of that, you should always put yourself first.
There are some grounding principles of enterprise software integration, though. To scale your business and save on integration, start program implementation wisely. On the one hand, you can establish it through directly calling the API and making the system transform the occurring data into an understandable response. This approach is titled “tightly coupled system integration.” Though pretty understandable, it’s too conservative and requires extra time and effort to update the system even slightly.
On the other hand, you can use service-oriented architecture. It has greater flexibility due to the loose coupling that doesn't allow the change in one place to affect the entire system. Thanks to this, you get a highly compatible and easily switching system to scale.
Anyway, the real advantages of a chosen approach become evitable only after months of usage. In the end, it all depends on your particular processes and business tasks. Thus, we recommend carefully choosing the service provider to secure the smoothing of the integration process.
We, at Intellectsoft, empower companies and their workforce with cutting-edge transformative solutions and data-driven insights. Are you and your organization ready to shift the mindsets and get the most out of innovations?
Talk to our experts on enterprise software development and find out more about the topic and how your business or project can start benefiting from it today!
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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